SEO or Search Engine Optimization is a key factor to keep in mind while designing websites. Although it might sound like a very complicated concept, it is easy to understand. When you create a new website, you need to optimize your site.
Since most users reach a website by searching for keywords in a search engine, you need to ensure that your website is among the top results that search engines return. SEO refers to techniques used to improve the search engine page ranking of your website.
There are several ways in which SEO can be achieved and there are companies who specialize in search engine optimization. SEO techniques are broadly classified as:
- White Hat SEO Techniques: White hat optimization techniques are those that do not involve deception or tricking the search engine. Optimizing a website following ethical search engine optimization techniques involve keyword research, seo copywriting, SEO-friendly web design, meta tag optimization, image optimization, sitemap optimization and more. By implementing these, your site rankings will surely be improved. You can check the official website of Google to know about SEO guidelines.
Add relevant web content and always give something new for your visitors to keep coming back for more. Some of the methods that you can use to optimize traffic to your website include having frequently updated dynamic content in your website such as product advertisements, product write-ups, offers and maybe even a blog. Make sure to keep these current and keyword rich. You can also take part in SEO forums to keep abreast of the latest developments in the field of SEO such as optimising traffic using RSS feeds.
Although a preliminary understanding of SEO is a must before you embark on website design, it is best to leave the actual optimization to experts. That way you can concentrate on running your business while the SEO expert shall focus on driving traffic to your website.
- Black Hat SEO Techniques: Black hat optimization techniques on the other hand are looked down upon by search engines as they are unethical. These include usage of hidden text and gateway pages. Today search engines do not hesitate in blacklisting a site if they know that the site has engaged in black hat SEO techniques. In addition to these two classifications, some optimization strategies fall under grey hat SEO techniques as it is difficult to clearly classify these as either white hat or black hat.
Hire Experienced SEO professionals for website optimization using white hat SEO techniques.