A professionally designed website can help your business reach new heights of success. One of the most important factors before you embark on a new website design is to know your business well. You can do so by conducting an online search and checking out sites offering similar products or services.
This will give you a better idea of the prevalent industry trends in terms of website design. This article discusses key aspects of a good website design that you must consider for your start up website design.
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- Website Layout and Navigation Structure: Keep your start up website design layout and navigation structure lucid and simple. Stick to the popular three column layout. It is better to stick to the standard web design guidelines as users are used to that.This ensures sure that your customers find it easy to locate what they want. The navigation buttons should be clearly labelled and all links should be tested to ensure that they are not broken. Include a site map if your website has a lot of pages.
- Text Font, Color & Background: Unlike print design sans-serif font is preferable for a website design. Except for pages that are likely to get printed often, use sans-serif font for the text body and restrict serif fonts to just the titles. Also, do not use too many different fonts in a single page.The font color chosen should be readable and the safest option is to stick to black font on a white background. An image speaks a thousand words. Make sure that the images and graphics that you use in your website are relevant to the content. Keep the image sizes small, so that the page loads without much delay.
- SEO-Friendly Website Design: Your site has to be not only user-friendly but also search engine friendly. Search engines look for keywords and you need to select your keywords carefully. Step into your customer’s shoes – put on the thinking cap of your customer.What are the keywords he is likely to use? Which are the discussion forums he will participate in? Answers to these questions will give you key insights that can help in optimizing your website design. An SEO professional will know everything about SEO-friendly site design.
- Content is Key: Good content is the most important factor to keep in mind when building start up website design. No amount of marketing or SEO gimmicks will ensure the success of your website if it does not have content that is relevant, up to date and presented in easy to use manner.Spend considerable amount of time and even hire professional help if required, while developing the content as you engage in site design. If you choose to engage the services of a professional in your website design make sure that you set your expectations right and that you transfer your knowledge about your customer to the website designer.
Always keep in mind that your new website is like a baby – you need to constantly take care of it and be actively involved to ensure its success.